The Wall Street Journal had an article last Thursday (April 21) on page B1 that shows a study of “cheap e-books.” It seems that there a number of authors selling their books for 99 cents. And doing well. But keep in mind, Amazon takes 65 cents of this. Amazon takes 65% of the sales price up to $2.99.
But it is childishly easy to get a book into the Amazon sales system. One author estimats that it cost him about $1,000 to get his book in digital e-book form. So a self-publisher can price his book at a very low figure since there is no additional cost. But the WSJ chart showed twelve books (out of the top 50 selling books) at 99 cents and only a few price from there to the $7.99 price. Then there were sixteen at the $13.00 level.
My digital consultant, Christine Rose, thought that my $9.99 price for a new novel and unknown author was too high. (I can always lower my price, but raising it is more difficult). But she sells advice books, which should sell for a lower price (in my opinion). I think the $7.99 price is where many novels are selling, even best sellers.
But the printing media is loosing the market in a cascading fashion. You don’t even have to print your book. And it is very easy to “improve” or update an e-book.
Only about ten weeks ago, the New York Times has started listing e-book sales in the Sunday edition.
It’s a fast changing world.